Microcast · 1-30 minutes
Focused updates, product demonstrations, release briefings and office hours. The smaller commitment keeps one outcome and one next action in focus. Included on Start, Run and Scale.
Webinars built around the work your team needs to do.
From demand generation to customer education, partner enablement and internal communication, choose a live or recorded experience around the audience and outcome. Reporting, transcripts and governed integrations help the work continue.
Product screenshot, a programme template chosen by objective
Routed by objective
Where each team should start.
Begin with the audience and the job to be done. A focused Microcast, standard Webcast or deeper Deepcast can serve different objectives; replay, Evergreen, Simulive and on-demand extend how that content reaches people.
Demand generation, where the audience is the hard part
The value depends on reaching the right people, not only filling a registration form. Use qualification, explainable segments and cross-webinar reporting to shape a Webcast, understand its influence and decide who should receive the next invitation.
- Qualification before approval, not after attendance
- Capacity and access decisions set in advance
- Human-approved segments informed by attendance and engagement
Qualification rules
Customer education, where repetition is the hard part
Use a short Microcast for one topic or a deeper Webcast or Deepcast for guided learning. An Evergreen campaign can reuse one verified source as a scheduled run, an availability window, fixed repeats, specific dates, an interval with an end date or recurring availability windows that stop on a final date. Each learner starts independently, which supports onboarding, recurring education and time-zone coverage without rerunning the live session. Captions, transcripts, chapters and reviewed highlights make the material easier to revisit.
- Reusable preparation across related sessions
- Evergreen with a bounded schedule, not an endless live broadcast
- Replay and on-demand access governed by source and viewer rules
Series template
Partner enablement, where access is the hard part
Different partners may need different access. Bring roles, registration and approved content together so an enablement programme can be reused without making every asset public.
- Entry rules defined for the intended audience
- Roles distinguish hosts, speakers and attendees
- Replay and recorded delivery require separate access checks
Partner access rules
Internal communications, where operations is the hard part
The audience is known, so the value is in running the session reliably and knowing afterwards who actually attended.
- Backstage preparation and a documented recovery path
- Attendance recorded per person, not estimated
- Recording is usable only when capture and readiness are verified
Attendance record
Match the length to the objective
Pick the format the work needs.
Formats are lengths of live session, not products. Which ones you can use depends on your plan or an Event Pass.
Webcast · 1-60 minutes
Thought leadership, customer education, panels, partner sessions and presentation-plus-Q&A. It balances meaningful depth with familiar webinar expectations. Included on Run and Scale; a Start Event Pass adds one.
Deepcast · 1-120 minutes
Workshops, roundtables, training and technical deep dives. It supports complex topics, practical exercises and several viewpoints when the outcome cannot fit responsibly into a short session. Included on Scale.
Format describes the length and depth of a webinar. A repeated live session, a bounded Evergreen campaign and a multi-session Programme are different ways to organize or deliver the work.
After the objective is clear
Make the operating decisions that shape the webinar.
The objective explains why the webinar exists. These decisions determine how the audience enters, how the session runs and what remains afterwards.
Audience and admission
Define who the session is for, how people register and whether approval or capacity rules apply.
Session format
Choose Microcast, Webcast or Deepcast according to the depth and time the work requires.
Delivery mode
Choose live, replay, bounded Evergreen, Simulive or on-demand according to timing, source and eligibility.
Operating readiness
Prepare hosts, speakers, communication, access and recovery before the audience arrives.
Content continuity
Decide how recordings, captions, transcripts and reviewed derivatives should remain useful after the session.
Evidence and follow-up
Connect registration, attendance, engagement and eligible viewing to reporting and a human-approved next step.
Keep reading
Where to go next.
Questions
Questions about solutions.
Where should a demand generation team start?
With the audience decision: qualification before approval, capacity and access set in advance, and human-approved segments informed by attendance and engagement.
How does it support customer education?
Use a short Microcast for one topic or a deeper Webcast or Deepcast for guided learning. An Evergreen campaign can use one verified source as a scheduled run, an availability window, fixed repeats, specific dates, an interval with an end date or recurring availability windows that stop on a final date. Each learner starts independently, and captions, transcripts, chapters and reviewed highlights make the material easier to revisit.
Can partners get different access?
Yes. Entry rules are defined for the intended audience, roles distinguish hosts, speakers and attendees, and replay and recorded delivery require separate access checks.
What matters most for internal communications?
Running the session reliably and knowing afterwards who actually attended: backstage preparation, a documented recovery path and attendance recorded per person.
Which format fits which objective?
Microcast (1 to 30 minutes) keeps one focused update, demonstration or briefing centred on one next action. Webcast (1 to 60 minutes) balances presentation, discussion and Q&A. Deepcast (1 to 120 minutes) gives workshops, training and technical work room for practical exercises and several viewpoints. Start includes Microcast, Run adds Webcast, and Scale adds Deepcast; an Event Pass adds one Webcast.
Is a format the same as a programme or an Evergreen campaign?
No. Format describes the length and depth of a webinar. A repeated live session, a bounded Evergreen campaign and a multi-session Programme are different ways to organize or deliver the work.